According to statistics from various sources, it has been noted that users of a website expect it to load in not more than two seconds, failure to which they leave the site and get another option to meet their needs. Even though that might not be alarming to site owners, one more thing you need to consider is that 78% of the online shoppers do not go back to an e-commerce site after experiencing issues with site performance. To make it worse, a significant 44% of them would go further to let their friends know about the horrible experience, meaning that their friends might also refrain from visiting the site. Are those not reasons to make you worry and try your best to ensure that your site won’t discourage the users? Besides, if you’ve done your homework well, you might have come across a piece of information which claims that a notable 7% reduction in conversion rates can occur if page load time delays by one second. What does that imply? If your business brings in around $10,000 each day, you’re bound to lose up to $250,000 in a year due to a second’s delay in page load time. To avoid such, you might need to speed up your website, and luckily enough, there are several ways to do that:

1. Content Delivery Networks (CDN)

Most probably, you have been hosting your website on a single server, which means that the user requests are sent to the same hardware, regardless of the location of the users. If a single server is used, every request will take some time; if there are lots of users trying to access your site, the load speed goes down. A content delivery network is the best solution to your problem since it involves a group of web servers that a located in various places geographically, so that content is delivered to web users depending on where they are located. When one is physically closer to a server, the load time will reduce significantly, meaning that your website will work faster, encouraging more users. Even though the method is quite expensive, it’s very effective in reducing the load time.

2. Implement Gzip compression

Gzip compression is an effective method in minimizing HTTP requests and reducing response time from servers, through reducing the size of files. Gzip is based on an effective technique which is compressing files before they are sent, then the browser on the user’s side unzips and present them. The best thing about the method is that it can work with any files on your website. All you have to do is enable Gzip by including some additional lines of code. Alternatively, you could go for a utility called Gzip which enables the same technique.

3. Reduce redirects

Web redirects are not healthy, as they create additional HTTP requests that will have a negative impact on the performance of your site. As such, you have to reduce them as much as you can or get rid of them entirely if they don’t serve a crucial purpose to the success of your site. You’re only required to identify all redirects that run on your page, through a scan, after which you can decide which redirects to leave, and the ones you can get rid of.

4. Consider prefetching methods

Prefetching involves acquiring and effecting instructions before they are initiated by a user, which is a commonly used technique. This, however, works well when you can anticipate user actions and maybe load some links or content prior to their use. There are three commonly used types of prefetching, which include:

DNS prefetching, which concentrates on resolving domains to IP addresses.

Prerendering, which is used to render some page elements or even the whole page in advance.
Link prefetching, which works best when you know that a certain link will be user to navigate to a different page. Here, user actions have to be stable like navigating to a shopping cart page once an online buyer has added some items.
Even though the prefetching is a very effective method deep user behavior analysis is required to have accurate assumptions.

5. Optimize image size

Eye-catching images could bring in a lot of difference when it comes to convincing user to visit your site as we know quite well that good graphics improve engagement. The only problem about using a lot of images with high-quality graphics is that they are large files which could significantly slow down your site.

Therefore, the best thing you could do about that is compressing such images using different tools such as ImageOptim that won’t compromise the quality. The procedure could take some time to complete, but it’s worth the sacrifice. Another effective way to reduce image size would be to use HTML

and attributes for responsive images, which work by adjusting the size of images according to user display properties. 6. Seek professional helpThe whole web speed optimization issue might not be easy for everyone, which is why seeking professional help would be the best thing to do when you’re not sure how to go about the optimization. Team WP Sekure is one of the platforms where you could get quality web speed optimization assistance. By visiting your journey towards having a faster website should get easier, as you’ll get all the help you need. Final thoughtsWebsite speed optimization is one of the best ways to ensuring that users don’t give up on your site and consider someone else’s as their alternative. If you’ve got what it takes to optimize your website, you could go ahead and do so, to be certain that you get more users streaming in especially if yours is an e-commerce platform. For those that might not have the know-how to do so, head over to and get all the help you need to attract more users through faster load speeds.